Brand starter checklist

A name you’ve checkedSay it out loud, then make sure the domain and Instagram handle are free and nobody nearby is using it.

One clear sentenceWho you help and how. If a stranger can’t repeat it back, keep trimming.

Your dream customerDescribe one real person: their age, their week, what they’re tired of.

Three feeling wordsHow your brand should feel, like “bold, warm, polished”. Every design choice checks against these.

A logo that works smallIt should still read on a phone screen and in one color.

Two fonts, four colorsPick them once and use them every single time.

A matching email[email protected] looks more trustworthy than a free address.

A place to buy or bookA simple website or link page with one clear button.

The business basicsLLC, EIN and a separate bank account, so your money stays clean from day one.

Five posts readyHave them made before you announce, so your page doesn’t go quiet after launch.

your brand starter checklist.